Celebrating World Gin Day, with The Ivy on the Square and Oro Gin

Every month has its own national day to celebrate, but June might just be one of our favourites, as it plays host to World Gin Day (June 9, FYI). And this year, Team L+F decided to celebrate in style, by helping two of our fabulous clients team up for the perfect way to mark this auspicious occasion: two limited-edition gin cocktails available exclusively at The Ivy on the Square for the month of June, created using new Scottish gin, Oro Gin.

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Behind the Scenes of a Photo Shoot

As a multitasking agency, one of the things we love to work on for our clients is stunning editorial photoshoots. From coming up with the concept to pulling in the clothes, selecting our glam team and art-directing on the day, we manage the whole process from start to finish, to create gorgeous shoots published in titles. We want to take you behind the scenes of one of our most recent shoots; a fashion shoot for The Scotsman newspaper, to celebrate the launch of Life & Style 2018.

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The Benefits of Networking for Business

Let’s face it, the idea of networking can put the fear into folk. It’s a word that makes many nervous or at the very least uncomfortable. But, particularly for women in business, networking is a great way to make connections with likeminded people, share ideas and experiences, solve problems and help others along the way.

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A Q&A with A-List Makeup Artist, Lee Pycroft

Make-up artist Lee Pycroft is renowned within the beauty industry. She has worked with numerous A-list celebrities, her editorial work has featured in glossy magazines and newspapers, she has worked with some of the biggest cosmetic brands around and headed up the make-up team for the hugely popular TV show, Britain’s Next Top Model. She also founded the groundbreaking initiative MY-Makeover, which uses beauty and make-up as a form of self-care to help boost emotional wellbeing in vulnerable sectors of society. Lee has trained as a Strategic Intervention Coach and is currently qualifying as a psychotherapist with the Human Givens Institute. 

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5 Reasons Why You Should Use Facebook for Your Business

Setting up a Facebook Business Page is probably one of the first things most businesses do when putting together a social media plan. Everyone knows that Facebook is pretty much an essential social media tool, but do you know why? Or how to make the most of your account?

Here are a few of our top tips for using Facebook as a business, from creating communities to speedy customer service tricks.

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How to Use Instagram for Your Business

We know you’re not supposed to pick favourites… but Instagram is definitely our number one love. It’s our favourite social media platform for sharing pretty pictures and getting endless outfit/homeware/food/makeup inspo, but it’s also an amazing tool for our clients.

If you’re not on Instagram already, you probably should be. Using Instagram (and doing it well) is a brilliant way to build your brand identity, reach new audiences and connect with key influencers. If you’re currently using Instagram to share your holiday snaps and not much else, here’s our guide on how to use the platform for your business.

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