What Can Social Media Do for Your Business?

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Just about everyone is on social media these days. But it’s not only for sharing funny cat videos and snooping on old acquaintances (c’mon, we’ve all done it…) any more. Social media can be a really powerful tool for businesses, and it’s well worth investing some time in getting it right.

Not sure if your business needs to be on social media? No matter what kind of business you run, what kind of products you sell, or who your target audience is, we’re willing to bet you’ll benefit from using social media. Here are some of the key things social media can do for businesses.

Increase Brand Awareness & Loyalty

Social media is a great way to get your business in front of potential customers. It helps get the word out there and build up a brand identity. The more your photos are popping up on people’s feeds, the more likely they’ll remember your brand. Make it easy for people to find you, make it clear what you’re all about and encourage people to connect with you.

With social media, you can connect directly with your customers. Not only is this great for making people aware of your business and attracting new customers, it’s also the perfect way to create a loyal community of existing customers. Social media allows you to engage with your customers, provide valuable content and create an interesting brand that will make people want to come back to your business again and again.

Reach the Right Audience

The huge number of people on social media might seem overwhelming at first, but it’s actually a really good thing for businesses. Just about every demographic is on social media, so you’re sure to be able to find your target audience. Each social media platform has a slightly difference audience and vibe, so choose your channels carefully to reach the right people. Have a think about what kind of content your target audience would enjoy, interact with the right people and mix in targeted adverts to reach them on social media.

Cost-Effective Advertising

Social media platforms are free to set up and use, but they also offer cost-effective advertising. If you invest a little bit of time and money wisely, you can see great results for very little cost. Social media adverts are highly targeted, so you can choose an audience who are likely to interact. Facebook adverts start from as little as £5, so you can afford to experiment and find out what works for you. Don’t forget to check your stats and analytics to keep track of how your adverts are performing – cut down on ones that aren’t working, and add more budget to those that are.

Measure Your Results

Results from traditional advertising (such as features in magazines or adverts on billboards) can be really tricky to measure. But with social media, you can see exactly how your posts are doing and whether or not you’re achieving your goals. You can measure everything from how many people have engaged with your latest post to how many people clicked through to your website. You can also find out really helpful demographic information, like the age, gender, location and interests of your main audience, which can help shape your social media strategy.

Show Behind the Scenes

Social media is a great way to show the personality behind your business. People like to connect with other real people, so getting customers to relate to your business can sometimes be difficult. But if you take customers behind the scenes and remind them that you’re not a faceless business, they’ll be more likely to feel a connection with you. Make sure your customers feel involved in what you’re doing, and show them a different side to your business that they wouldn’t see elsewhere.

Instant Customer Service

Social media is fast-paced and easily accessible, which makes it many people’s first port of call when they have a comment or question they need answered. This allows you to react quickly and provide customers with exactly what they need through a simple message or Tweet. Good customer service is key for all businesses, and being able to do it instantly through social media can help create a positive impression and ensure customers stay happy.