Behind the Scenes of a Photo Shoot


As a multitasking agency, one of the things we love to work on for our clients is stunning editorial photoshoots. From coming up with the concept to pulling in the clothes, selecting our glam team and art-directing on the day, we manage the whole process from start to finish, to create gorgeous shoots published in titles.

We want to take you behind the scenes of one of our most recent shoots; a fashion shoot for The Scotsman newspaper, to celebrate the launch of Life & Style 2018.

The brief was to create an editorial showcasing the beauty of The Royal Society of Edinburgh, where Life & Style would be held, but also to introduce readers to the fabulous high street brands all participating in the Life & Style weekend. Pencilled in for publication in April, the shoot needed to be bright, fresh and summery – pretty but relatable for women of all ages. It was a tall order – but we rose to the challenge to create a beautiful shoot. Let us take you behind the scenes…


On a very crisp and sunny March morning (when it had been snowing the day before!) we headed along to the Royal Society, armed with suitcases of clothes and accessories, plus an enormous bundle of oversized balloons (and a steamer of course!). Our team included fashion photographer Aleksandra Modrzejewska, Bobbi Brown MUA Alicia Avezzano and hairdresser Ryan Wills, all working alongside us and the lovely model, Linda Young.

We’d already created a moodboard of gorgeous spring-inspired outfits, and the helpful staff at Oliver Bonas, Anthropologie, Marks & Spencer, John Lewis, Cath Kidston, Covet and many more helped us to find the perfect pieces to create our stylish looks.

Think mellow yellow, soft pink and baby blue, alongside jazzy prints, fabulous florals and chic accessories, finished with softly curled hair, natural glowing makeup and a colour-pop lipstick.


Starting at the Royal Society, we worked on a different outfit for each room of the venue and made the most of its stunning interior design – from the huge arched windows to the ornate fireplaces and sweeping staircases. Having a versatile location is a key part of any shoot to make sure that each image looks strong and there isn’t too much repetition, but it takes time to assess each room and work out which outfits would work best, and which areas of the room would make the best backdrop.

And for the next few hours, we worked away snapping the perfect outfits in each room, before heading over to Castle Street to try for the main promotional image for the event – a shot of Linda with our bountiful bunch of balloons, in front of Edinburgh Castle, that ended up being so successful that it’s been used more than 40 times across print and online media since the shoot.


Any shoot is a long and often tiring day; it’s one of those things that looks and sounds glamorous to do, but the reality is quite different. There’s the hours of prep, which often involves planning out looks, researching options on the high street, and then physically heading out to pull all the pieces required. Then there’s the time spent on researching the right team, sourcing the perfect model, and then on the day itself, lugging around heavy suitcases, dashing up and down the high street locating last-minute pieces, steaming the garments, pinning the pieces to fit, writing down all the details and then, of course, packing it all away again – whilst under pressure to nail those perfect shots.

But even when it’s tough and tiring and you’ve been there for hours, it’s one of the most fun jobs in the industry, especially when you’re working with a fantastic team. As PRs, we love getting real, tangible results, and there’s little more satisfying than seeing your vision come to life in the pages of a national newspaper.

If you're looking for a high-impact way to boost your upcoming event or showcase your store or fashion brand, consider a photoshoot - we're here to help and our team of experts would love to help you turn your vision into reality.  Below are the results from our shoot, we love the finished images!