As in-house Editor-in-Chief I’m responsible for copy and content, making sure our clients’ stories get heard loud and clear across print and online platforms. I love finding out the story behind the brand and getting our clients’ message to as many people as possible. With more than 20 years’ experience working across a range of print and digital publications in Edinburgh and London, in both editorial and production roles, I know how to communicate what our clients want to say.
I’m responsible for business development, strategy and client liaison at L+F. With over 20 years’ experience in London and Edinburgh PR agencies, my passion is to create stylish, hard-working campaigns for our clients and to work with the team to implement. Whatever your business, I’ll discover your “spark” and identify the best way to reach out to your target market.
As a former lecturer at the London College of Fashion, training is very important to me. I’m focused on creating an agency in Scotland that offers the same level of support for clients as well as opportunity for career development for communication professionals north of the border.
I’m responsible for ensuring that our clients are seen and heard. That means I spend much of my week liaising with editors and influencers to spread the word. I’m always on top of trends, whatever the industry and work with our clients to tap into these, creating exciting, engaging stories that are sure to make an impact with their dream demographic. I love nothing more than getting our clients into the glossies, nationals and online and creating relationships on their behalf that are built to last. With five years’ experience in agencies in Scotland and London, I’ve worked on clients ranging from boutique beauty brands to high street retailers and luxury hotels, gathering excellent results and relationships along the way.
A creative-thinking brand communicator - I love all things food and drink, travel and lifestyle, be it in Scotland or across the globe. My mission at L+F is to ensure the best possible results are achieved, through forward-thinking, fresh ideas, to help brands establish and grow to their full potential. I’m a specialist in building third party relationships and manage most of our project clients seeing them through their journey with L+F. Having worked on a number of high-profile luxury accounts, including my experience in campaign launches, A-list media trips and large-scale events is intrinsic to our offering at Leopold+Frida.
Over the years, I have worked with several different brands on social media and digital projects to create tailored content, manage their online community and create a strong web presence. I specialise in helping independent brands and lifestyle, food and fashion businesses to find their voice online. Social media and digital marketing are my passion. No matter the size of your business, the stage you’re at with your online marketing plan or the length of your project, I’m here to help. I can manage all aspects of your social media strategy, copywriting project or blogging plan so it is tailored exactly to your needs.
Abigail & Chloe Baldwin
We can work with you to deliver all aspects of design and brand identity to ensure you are reaching the right audience. We are a super-synced design team that whole-heartedly believes in the power of collaboration. This has led us to partner with lots of fun, stylish and aspirational brands on website design, branding, illustration and visual storytelling. Our love of design and illustration has been a life long love affair. As sisters, we have spent many days playing, studying and working together. This passion continues today as we’re always on the lookout for fresh inspiration and current trends.