Our team is the heart of L+F. Each member is motivated and hard-working, dreams big and aims high. We all get along ridiculously well which helps us work together to reach your goals. Most of us have spent years working in London and we are committed to maintaining our contacts and influence in the big smoke, therefore we welcome clients nationally and internationally as well locally. 

We have over 30 years’ experience working with five-star resorts, London Fashion Week, major high street retailers, household-names and fledgling brands, award-winning transport providers, Michelin-starred restaurants, soft drinks brands and luxury drinks companies… the list goes on. We know our stuff and our job is to help make your brand the best in your business. Whatever creative communications your company needs – from PR to social media, print copy to content marketing, celebrity seeding to events – we have it covered.

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Laura Hudson

I’m responsible for ensuring that our clients are seen and heard. That means I spend much of my week liaising with editors and influencers to spread the word. I’m always on top of trends, whatever the industry and work with our clients to tap into these, creating exciting, engaging stories that are sure to make an impact with their dream demographic.

I love nothing more than getting our clients into the glossies, nationals and online and creating relationships on their behalf that are built to last. With five years’ experience in agencies in Scotland and London, I’ve worked on clients ranging from boutique beauty brands to high street retailers and luxury hotels, gathering excellent results and relationships along the way.

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Sarah Fraser

A creative-thinking brand communicator - I love all things food and drink, travel and lifestyle, be it in Scotland or across the globe. My mission at L+F is to ensure the best possible results are achieved, through forward-thinking, fresh ideas, to help brands establish and grow to their full potential.

I’m a specialist in building third party relationships and manage most of our project clients seeing them through their journey with L+F. Having worked on a number of high-profile luxury accounts, including my experience in campaign launches, A-list media trips and large-scale events is intrinsic to our offering at Leopold+Frida.

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Gillian McDonald

Over the years, I have worked with many different brands on social media and digital projects to create tailored content, manage their online community and create a strong web presence. I specialise in helping independent brands and lifestyle, food and fashion businesses to find their voice online.

Social media and digital marketing is my passion. No matter the size of your business, the stage you’re at with your online marketing plan or the length of your project, I’m here to help. I can manage all aspects of your brand’s digital presence, from creating a social media strategy or capturing beautiful photography to redesigning your website or writing posts for your blog.


We worked with the team on the launch of The Ivy on the Square in Edinburgh, after understanding The Ivy Collection launch expectations we found L+F to be great press partners. The results got better and better as time went on. We are happy to still be working with them.
— Frances Dore CMO Caprice Holdings