03.
Work

 
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"We deliver what our clients need..."

So, traditionally we would have been called a PR agency but for us (and our clients) those days are long gone. We now deliver what our clients need. Looking for new stockists? Need a brand ambassador? Want a fresh new brand ID or website? Or perhaps you’d like gorgeous new photography for your social media?

Of course, we still do what PRs have always done and get clients amazing print and online coverage in target titles – but if there are other jobs that need doing then we are ready, willing and able to roll up our sleeves. Here is a brief overview of some of our skills…

 
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Communications Strategy

This is where we don our thinking caps and devise a plan of how we get you from where you are currently, to where you want to be. We are honest and transparent and if we think your brand needs tweaked in order to achieve your goals, we’ll let you know. Our decades in the industry mean we know exactly what makes a winning brand and are willing to share this with you.

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Product Placement

So, you have a brilliant product…then you’ll want people to know it exists and stock or buy it. This is where product placement comes in. We use our relationships with the press and knowledge of the media landscape to pitch in your product. In terms of getting noticed, nothing beats seeing your endeavour in print or online.

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Social Media

Speak directly to your existing and potential customers by harnessing the power of social media. We can offer a full range of online solutions. From personalised social media plans which focus on your business requirements and aspirations to studying your analytics - we can create a content calendar for you and undertake community management across all platforms too.


I don’t need PR representation. My industry doesn’t lend itself to PR. These were my thoughts pre-Leopold+Frida. I was wrong… I have been working with L+F for over a year now. They have proved to be an asset to my business. Marketing of Aesthetics Medicine has to be responsible, interesting and engaging. The team at L+F has found the right balance for me and my clinic and have helped to weave the ‘Dr Nestor’ brand into the fabric of Edinburgh and beyond. They have helped grow and develop my clinic, in very responsible and clever ways, while raising my profile in the national media leading to TV and print opportunities I would never have dreamed of coming so soon after opening the clinic. Thank you for all of your hard work.
— Dr Nestor Demosthenous

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Influencer Relations and celebrity seeding

From Emma Watson, Margot Robbie and Kate Moss to Chris Pine, Paul Sculfor and Sebastian Roche we will open our little black book to introduce trend-setters and opinion-formers to your brand. Our influencer engagement, blogger outreach and media relations programmes are designed to have maximum impact.

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Creative Content

You’ve probably heard that “Content is King” and never before has appetite for “stuff” been greater. So, what do you need? First up we’re big on brainstorming and idea generation. Then our in-house Editor-in-Chief produces sparkling copy for all types of client and medium while our visual team gets busy on creating stylish, relevant photography and video. We’re also proficient at producing print and digital assets, to schedule and budget. You’ll be looking beautiful, for all to see, in no time.

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Events and Pop-Ups

From stylish gallery exhibitions to new restaurant launches complete with celebrity DJ, Paris Fashion Week pop-ups and press breakfasts, lunches and dinners we’ve been there from inception to serving the fizz. We know events can be nerve-jangling and costly for clients which is why you need a thoughtful, reliable team to get you through – smiling.


It has been a pleasure working with Leopold + Frida on Edinburgh Restaurant Festival 2018. Their enthusiastic approach and creative content ideas have given our festival the best coverage in its four-year history. The team have tirelessly worked to create unique stories and angles to secure visibility for our event. I highly recommend them; in fact, they have impressed us so much that we are already working with them again on our next project. Thank you L+F!
— Emily Johnston, Senior Manager Marketing and Communications, Essential Edinburgh

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Profile Building

Are you particularly good at what you do and would like people to know about it? We manage a range of experts who are brilliant within their chosen field. From top celebrity hairdressers, to A-List facialists, aesthetic doctors and aromatherapists, make-up artists and chefs – we ensure their opinions and commentary are seen and heard. We can help you win awards and gain national recognition making you your business.

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Brand Partnerships and Sponsorship

Aligning with like-minded companies who share your values can bring fresh interest to your brand. From appointing a media-friendly brand ambassador to creating limited edition packaging with a cool designer, let’s give them something to talk about. 

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Brand Identity and Website Design

We work with exciting design duo Chloe and Abigail on all aspects of design and brand ID. From illustrations, logos, colour schemes and website design to print assets – they believe whole-heartedly that collaboration and the power of good design can bring your dreams to life.


I have been working with Leopold+Frida since they launched and I can’t imagine being anywhere else. Not only are they full of fantastic ideas, but they know exactly the right people for me to meet. They’ve sourced amazing opportunities for me and helped take my profile to a whole new level, I couldn’t have done it without them.
— Jason Collier, Celebrity Hairdresser